Private Practice Marketing: How to Stand Out from the Social Media Noise

Social media marketing is dominating the digital world and it is vital for clinicians to avoid becoming noise to consumers and referral sources. Pop-ups, banner ads, and many other types of marketing or advertising are visual and audio noise that consumers have learned to tune out. The success of mental health treatment is dependent on human connection, authenticity, and trust, but how can a private practice therapist successfully market themselves on social media while maintaining these principles?

In this 90-minute marketing webinar, social media branding and marketing expert and licensed marriage and family therapist, Ernesto Segismundo Jr., will explain how clinicians can avoid falling into the trap of sounding gimmicky, flashy, or inauthentic in their marketing efforts. Ernesto will describe the therapist’s most effective marketing asset and how it can be used to create content that conveys trust and expertise. He will also cover relationship marketing strategies that can help clinicians attract and retain individuals seeking therapy to their private practice. 

This introductory web conference is designed to help clinicians:

1. Utilize the power of human connection and relational approach to marketing.
2. Recognize that humanness is the most effective marketing asset.
3. Create content that conveys trust and authority in the field of mental health.
4. Recognize that giving away valuable content will actually help their practice grow.
5. Clarify their mission, brand message, and call-to-action.

If you have any questions or concerns about this continuing education web conference, or would like more information, please contact us here.

Continuing Education (CE) Information

CE contact hours will be provided by GoodTherapy.org for attending this web conference in its entirety.

This course has been approved by GoodTherapy.org, as a NAADAC Approved Education Provider, for 1.5 CE hour. NAADAC Provider #135463, GoodTherapy.org, is responsible for all aspects of this programming. Of the eight counselor skill groups ascribed to by NAADAC, this course is classified within legal, ethical, and professional development.

It is incumbent upon the member to verify whether or not this webinar fulfills the CE requirements for their license by the state, board, or licensing body to which they submit their CE certificate(s).

To receive CE credit hours for an archived event, you will need to complete a survey as well as a 12 or 15-question exam, verifying that you listened to or watched the event in its entirety. Archived CE events generally are considered "homestudy" by licensing boards.

Registration Information

Premium or Pro Membership with GoodTherapy includes access to this web conference at no cost. Not yet a Premium or Pro Member? Mental health professionals can attend this live web conference for $30.95 or access the homestudy recording for $15.50.

If the event is canceled by GoodTherapy, registrants who purchased the event will be notified and the charge for the event will be refunded

If you have any questions or would like information regarding disability accommodations, please contact us.

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